Our paper on the role of product-endorser fit in celebrity and social influencer endorsements has been published in the International Journal of Advertising.
October 14-16, my colleagues and I organize the 2019 ECREA-ICSI conference at Tilburg University. The ICSI Regional Conference is the 6th bi-annual meeting of the Interpersonal Communication and Social Interaction Division of ECREA, the European Communication Research and Education Association.
At the 2019 ICA conference in Washington, we presented the results of our study about the effect of product-endorser fit and influencer popularity on advertising effectiveness.
I was interviewed by Mariek Vanden Abeele about our research on online dating for Diggit, the online magazine of the Online Culture department. I give a short overview of research on online dating.
I was invited to be the keynote for the 2018 Cyberspace conference, in Brno, Czech Republic. In the keynote, I gave an overview of our research on impression management and impression formation in online dating.
In October 2018, I got interviewed by Tom Gorny from Masterflirt about my research online dating. I talked about opening sentences, the pros and cons of online dating, and much more.