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Photo of MeI am an associate professor of Business Communication & Digital Media at the department of Communication and Cognition, Tilburg University. My research and teaching focus on the social consequences of online communication, specifically on online dating, influencer persuasiveness, online impression management and formation, online cooperation, dehumanization, and social media and well-being. I am the coordinator of our specialization Business Communication and Digital Media, Associate Editor of Cyberpsychology.eu, and I am also the president of NeFCA, the Netherlands-Flanders Communication Association.

I live in Amsterdam, in De Baarsjes. Besides my work, I really like cooking, rock climbing (although I hardly get around doing it anymore), running, hiking, traveling, reading about (popular) science, and my family. If you are interested in some more personal aspects of my life, you can also find me on Instagram, Facebook, and X (although I hardly ever use the latter two). I may even end up sharing some recipes and photos here in the future, but don’t count on it.

Latest Posts

Book Launch: 'Influencing for the better'

Book Launch: ‘Influencing for the better’

On July 13, we launched our book ‘Influencing for the better: Influencers als gezondsheidsambassadeurs’ [Influencers as health ambassadors]. The book was written for SWOCC, the association for scientific research in commercial communication. In the book, we present our research on using social influencers for health communication. …

New project: Children's online privacy

New project: Children’s online privacy

We received a small grant from our faculty for the project “Children’s privacy when parents post online: How to stimulate responsible sharenting among family influencers?” In this project, we aim to study the reasons for why influencer parents post pictures of their children online and we aim to develop policy measures to stimulate responsible sharenting behavior …