Home

Photo of MeI am an assistant professor of Business Communication & Digital Media at the department of Communication and Cognition, Tilburg University. My research and teaching interests include social media use, online collaboration, and online impression management. Within these areas, I am specifically interested in how different media capabilities affect the way in which people and organizations can effectively use new media technologies to communicate, to market, to work together, and to present themselves. Specific topics of study include the social psychology of online communication technology, social and digital media, identity management, social influencers, online dating, IT & organizations, virtual & augmented reality, qualitative and quantitative research methodology.

I live in Amsterdam, in De Baarsjes. Besides my work, I really like cooking, rock climbing (although I hardly get around doing it anymore), running, hiking, traveling, reading about (popular) science, and my family. If you are interested in some more personal aspects of my life, you can also find me on Instagram, Facebook, and Twitter (although I hardly ever use the latter two). I may even end up sharing some recipes and photos here in the future, but don’t count on it.

Latest Posts

IJA Paper

New Paper: Celebrity vs. Influencer Endorsements in Advertising

Our paper on the role of product-endorser fit in celebrity and social influencer endorsements has been published in the International Journal of Advertising. …
Read More
ECREA ICSI 2019

ECREA-ICSI 2019 Conference

October 14-16, my colleagues and I organize the 2019 ECREA-ICSI conference at Tilburg University. The ICSI Regional Conference is the 6th bi-annual meeting of the Interpersonal Communication and Social Interaction Division of ECREA, the European Communication Research and Education Association …
Read More