Home

Photo of MeI am an assistant professor of Business Communication & Digital Media at the department of Communication and Cognition, Tilburg University. My research and teaching interests include social media use, online collaboration, and online impression management. Within these areas, I am specifically interested in how different media capabilities affect the way in which people and organizations can effectively use new media technologies to communicate, to market, to work together, and to present themselves. Specific topics of study include the social psychology of online communication technology, social and digital media, identity management, social influencers, online dating, IT & organizations, virtual & augmented reality, qualitative and quantitative research methodology.

I live in Amsterdam, in De Baarsjes. Besides my work, I really like cooking, rock climbing (although I hardly get around doing it anymore), running, hiking, traveling, reading about (popular) science, and my family. If you are interested in some more personal aspects of my life, you can also find me on Instagram, Facebook, and Twitter (although I hardly ever use the latter two). I may even end up sharing some recipes and photos here in the future, but don’t count on it.

Latest Posts

ICA Poster Social Influencer Advertising

ICA 2019 – Social Influencer Advertising

At the 2019 ICA conference in Washington, we presented the results of our study about the effect of product-endorser fit and influencer popularity on advertising effectiveness. …
Read More
Photo Diggit Interview

Interview for Diggit Magazine

I was interviewed by Mariek Vanden Abeele about our research on online dating for Diggit, the online magazine of the Online Culture department. I give a short overview of research on online dating …
Read More