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Photo of MeI am an associate professor of Business Communication & Digital Media at the department of Communication and Cognition, Tilburg University. My research and teaching focus on the social consequences of online communication, specifically on online dating, influencer persuasiveness, online impression management and formation, online cooperation, dehumanization, and social media and well-being. I am the coordinator of our specialization Business Communication and Digital Media, Associate Editor of Cyberpsychology.eu, and I am also the president of NeFCA, the Netherlands-Flanders Communication Association.

I live in Amsterdam, in De Baarsjes. Besides my work, I really like cooking, rock climbing (although I hardly get around doing it anymore), running, hiking, traveling, reading about (popular) science, and my family. If you are interested in some more personal aspects of my life, you can also find me on Instagram, Facebook, and X (although I hardly ever use the latter two). I may even end up sharing some recipes and photos here in the future, but don’t count on it.

Latest Posts

ICA Poster Social Influencer Advertising

ICA 2019 – Social Influencer Advertising

At the 2019 ICA conference in Washington, we presented the results of our study about the effect of product-endorser fit and influencer popularity on advertising effectiveness. …

Photo Diggit Interview

Interview for Diggit Magazine

I was interviewed by Mariek Vanden Abeele about our research on online dating for Diggit, the online magazine of the Online Culture department. I give a short overview of research on online dating …