Associate Professor Business Communication & Digital Media
I am an assistant professor of Business Communication &
Digital Media at the department of Communication and Cognition, Tilburg
University. My research and teaching interests include social media use, online
collaboration, and online impression management. Within these areas, I am specifically
interested in how different media capabilities affect the way in which people
and organizations can effectively use new media technologies to communicate, to
market, to work together, and to present themselves. Specific topics of study
include the social psychology of online communication technology, social and
digital media, identity management, social influencers, online dating, IT &
organizations, virtual & augmented reality, qualitative and quantitative
I live in Amsterdam, in De Baarsjes. Besides my work, I really like cooking, rock climbing (although I hardly get around doing it anymore), running, hiking, traveling, reading about (popular) science, and my family. If you are interested in some more personal aspects of my life, you can also find me on Instagram, Facebook, and Twitter (although I hardly ever use the latter two). I may even end up sharing some recipes and photos here in the future, but don’t count on it.
On July 13, we launched our book 'Influencing for the better: Influencers als gezondsheidsambassadeurs' [Influencers as health ambassadors]. The book was written for SWOCC, the association for scientific research in commercial communication. In the book, we present our research on using social influencers for health communication. ...
We received a small grant from our faculty for the project "Children’s privacy when parents post online: How to stimulate responsible sharenting among family influencers?" In this project, we aim to study the reasons for why influencer parents post pictures of their children online and we aim to develop policy measures to stimulate responsible sharenting behavior ...
New Paper in PLOS One. We find that owners of dating profile texts that are seen as original are seen as more intelligent and as having a better sense of humor. Moreover, by combining survey research with a content analysis of profile texts, we were able to identify what makes a dating site text original. ...
Presentation for the 2021 International Communication Association Conference. Together with Tilburg University and Rotterdam University of Applied Sciences, we investigated if and how telepresence robots affect between-student cooperation. ...