Alexander Schouten

Associate Professor Business Communication & Digital Media

Study: Creativity in online dating

Paper in Media Psychology titled: “Creativity, expectancy violations, and impression formation: effects of novelty and appropriateness in online dating profile texts.” Creativity is not universally valued when it comes to online dating. Too original profile texts, especially those that are a bit inappropriate violate expectations of what is deemed normal in online dating profiles, which makes people less attractive.

Book Launch: ‘Influencing for the better’

On July 13, we launched our book ‘Influencing for the better: Influencers als gezondsheidsambassadeurs’ [Influencers as health ambassadors]. The book was written for SWOCC, the association for scientific research in commercial communication. In the book, we present our research on using social influencers for health communication.

New project: Children’s online privacy

We received a small grant from our faculty for the project “Children’s privacy when parents post online: How to stimulate responsible sharenting among family influencers?” In this project, we aim to study the reasons for why influencer parents post pictures of their children online and we aim to develop policy measures to stimulate responsible sharenting behavior.

AV! - telepresence robot

ICA 2021 – Robomorphism: Examining the Effects of Telepresence Robots on Between-Student Cooperation

Presentation for the 2021 International Communication Association Conference. Together with Tilburg University and Rotterdam University of Applied Sciences, we investigated if and how telepresence robots affect between-student cooperation.

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