ICA 2019 – Social Influencer Advertising
At the 2019 ICA conference in Washington, we presented the results of our study about the effect of product-endorser fit and influencer popularity on advertising effectiveness.
At the 2019 ICA conference in Washington, we presented the results of our study about the effect of product-endorser fit and influencer popularity on advertising effectiveness.
I was interviewed by Mariek Vanden Abeele about our research on online dating for Diggit, the online magazine of the Online Culture department. I give a short overview of research on online dating.
I was invited to be the keynote for the 2018 Cyberspace conference, in Brno, Czech Republic. In the keynote, I gave an overview of our research on impression management and impression formation in online dating.
In October 2018, I got interviewed by Tom Gorny from Masterflirt about my research online dating. I talked about opening sentences, the pros and cons of online dating, and much more.