Alexander Schouten

Associate Professor Business Communication & Digital Media

Study: Creativity in online dating

Paper in Media Psychology titled: “Creativity, expectancy violations, and impression formation: effects of novelty and appropriateness in online dating profile texts.” Creativity is not universally valued when it comes to online dating. Too original profile texts, especially those that are a bit inappropriate violate expectations of what is deemed normal in online dating profiles, which makes people less attractive.

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