New Paper: Influencer advertising on Instagram
Our paper on the role of product-endorser fit and influencer popularity has been published in the International Journal of Advertising.
publication
New Paper – Robomorphism: Examining the Effects of Telepresence Robots on Between-Student Cooperation
Our paper on how telepresence robots affect between-student cooperation has been accepted for publication in Computers in Human Behavior.
New Paper: Celebrity vs. Influencer Endorsements in Advertising
Our paper on the role of product-endorser fit in celebrity and social influencer endorsements has been published in the International Journal of Advertising.