New Paper: Influencer advertising on Instagram
Our paper on the role of product-endorser fit and influencer popularity has been published in the International Journal of Advertising.
Our paper on the role of product-endorser fit and influencer popularity has been published in the International Journal of Advertising.
Our paper on how telepresence robots affect between-student cooperation has been accepted for publication in Computers in Human Behavior.
Our paper on the role of product-endorser fit in celebrity and social influencer endorsements has been published in the International Journal of Advertising.