Our paper on the role of product-endorser fit and influencer popularity has been published in the International Journal of Advertising.
We were awarded an NWO KIEM research grant for a project called ‘‘#safesex – De effectiviteit van social media influencers als ambassadeurs van gezond seksueel gedrag’ together with Soa Aids Nederland.
I was interviewed by nu.nl and participated in a podcast by the VPRO about my research on online dating and online self-disclosure.
Our paper on the role of product-endorser fit in celebrity and social influencer endorsements has been published in the International Journal of Advertising.
At the 2019 ICA conference in Washington, we presented the results of our study about the effect of product-endorser fit and influencer popularity on advertising effectiveness.
I was interviewed by Mariek Vanden Abeele about our research on online dating for Diggit, the online magazine of the Online Culture department. I give a short overview of research on online dating.
I was invited to be the keynote for the 2018 Cyberspace conference, in Brno, Czech Republic. In the keynote, I gave an overview of our research on impression management and impression formation in online dating.