New Paper: Celebrity vs. Influencer Endorsements in Advertising
Our paper on the role of product-endorser fit in celebrity and social influencer endorsements has been published in the International Journal of Advertising.
research
ICA 2019 – Social Influencer Advertising
At the 2019 ICA conference in Washington, we presented the results of our study about the effect of product-endorser fit and influencer popularity on advertising effectiveness.
Interview for Diggit Magazine
I was interviewed by Mariek Vanden Abeele about our research on online dating for Diggit, the online magazine of the Online Culture department. I give a short overview of research on online dating.
Cyberspace Keynote
I was invited to be the keynote for the 2018 Cyberspace conference, in Brno, Czech Republic. In the keynote, I gave an overview of our research on impression management and impression formation in online dating.