We presented the first findings of our project on social media influencers and sexually healthy behavior at the 2020 Dutch STD*HIV*Sex conference (Nationaal Congres Soa*Hiv*Seks).
We were awarded an NWO KIEM research grant for a project called ‘‘#safesex – De effectiviteit van social media influencers als ambassadeurs van gezond seksueel gedrag’ together with Soa Aids Nederland.
Our paper on the role of product-endorser fit in celebrity and social influencer endorsements has been published in the International Journal of Advertising.
At the 2019 ICA conference in Washington, we presented the results of our study about the effect of product-endorser fit and influencer popularity on advertising effectiveness.